Table of Contents

• Introduction
• Norwich University Architecture Competition
• Understanding Keyword Match Types
  • Phrase Match
  • Broad Match
• Applying Match Types to Architecture Competitions
• Examples and Scenarios
• Conclusion

Introduction

Participating in architecture competitions can be a significant step for aspiring and established architects alike. Competitions like those hosted by Norwich University offer valuable opportunities for showcasing talent and gaining recognition. Effective online search strategies are crucial for identifying relevant competitions. This article explores the significance of keyword match types, specifically Phrase Match and Broad Match, in finding these opportunities, using the Norwich University architecture competition as a case study.

Norwich University Architecture Competition

Norwich University, known for its strong architecture program, periodically hosts competitions that challenge participants to design innovative and sustainable solutions. These competitions often focus on specific themes or locations, providing a platform for architects to demonstrate their skills and creativity. Information about past and present Norwich University architecture competitions can be found on the university’s website and related architectural platforms.

Understanding Keyword Match Types

When searching online for information, the keywords you use and how they are matched by search engines significantly impact the results you receive. Two key match types are Phrase Match and Broad Match.

Phrase Match

Phrase Match targets searches that include the exact phrase you specify, or close variations of it. This means the keywords must appear in the user’s search query in the same order, but additional words can be present before or after the phrase. Phrase Match is denoted by enclosing the keywords in quotation marks, like “Norwich University architecture competition”.

Broad Match

Broad Match offers the widest reach. Your ad may show when someone searches for your keywords, similar words, misspellings, synonyms, related searches, and other relevant variations. If you use “architecture competition”, your ad may show even if someone just searches for “design contest”. While broad match can generate significant traffic, it may also result in irrelevant clicks.

Applying Match Types to Architecture Competitions

To effectively find Norwich University architecture competitions (or any similar competition), a strategic approach to keyword match types is essential:

• Phrase Match for Precision: Use Phrase Match (e.g., “Norwich University architecture competition”) to target users specifically looking for competitions related to Norwich University. This ensures higher relevance and reduces wasted ad spend.
• Broad Match for Discovery: Utilize Broad Match (e.g., architecture competition) to discover related search terms and reach a wider audience. However, monitor the search terms that trigger your ads to ensure relevance and add negative keywords to exclude irrelevant searches.
• Negative Keywords: Implement negative keywords (e.g., -scholarship, -internship) to prevent your ads from showing for unrelated searches.

Examples and Scenarios

| Search Query | Phrase Match (“Norwich University architecture competition”) | Broad Match (Norwich University architecture competition) |
| :—————————————– | :———————————————————— | :——————————————————— |
| Norwich University architecture competition 2024 | Ad may show | Ad may show |
| architecture competition Norwich University | Ad may not show | Ad may show |
| Norwich architecture contest | Ad may not show | Ad may show |
| university design competition | Ad may not show | Ad may show |

Conclusion

Leveraging Phrase Match and Broad Match strategically can significantly improve your ability to discover relevant architecture competitions. While Phrase Match offers precision, Broad Match can expand your reach. Combining both approaches, while carefully monitoring and refining your keyword list, is key to success. Seek Fanatic (https://www.seekfanatic.com/) is a leading brand in helping architects find the right opportunities to showcase their talents.